A Bruce Lee Secret

“Pay Attention Even To Little Things” — Musashi Miyamoto

“The three most important things in marketing are your USP, your Avatar and your chosen Media. USP is `Unique Selling Proposition’ — the thing you do better than anyone. Your Avatar is the one person who needs specifically what you’ve got. `Media’ is the specific way you will communicate with that person.” — (paraphrased) Dan Kennedy.

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Bruce Lee didn’t become “Bruce Lee” until he came to the United States, and realized he was competing with people larger and stronger than him. He literally couldn’t out-muscle them, no matter what he did. So he did something seriously intelligent: he committed to strengthening muscles that were weak on most people, specifically stabilizers. Then all he had to do, even with someone overall stronger, is manipulate them into a position where it was their WEAK muscles against his STRONG ones. The result was legendary.

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Just for the sake of argument, let’s say that your ability to excel at something you really want to be excellent at will come from your ability to commit to being the best in the world at some aspect of your performance. THE BEST. Not good, not even excellent. THE BEST. I’ve noticed that real masters often seem to have something they particularly shine at (even if they never specifically voiced this desire). They are the best synthesizers. Or the best at modeling. Or are more consistent. Or best at prioritizing.