A Bruce Lee Secret

“Pay Attention Even To Little Things” — Musashi Miyamoto

“The three most important things in marketing are your USP, your Avatar and your chosen Media. USP is `Unique Selling Proposition’ — the thing you do better than anyone. Your Avatar is the one person who needs specifically what you’ve got. `Media’ is the specific way you will communicate with that person.” — (paraphrased) Dan Kennedy.

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Bruce Lee didn’t become “Bruce Lee” until he came to the United States, and realized he was competing with people larger and stronger than him. He…