How Do You Convince Someone to Die For You? The St. Crispian Speech

Steven Barnes
5 min readSep 14, 2021

If I care the most about just three steps in the Persuasion Framework, they will need to:

  1. Help me persuade other people
  2. Help me persuade myself
  3. Help me understand WHY other persuaders (including myself) succeed and fail.

In other words, I should be able to look back at prior conversations and figure out the moment I broke through, or why they turned away. Look at my own life and see how I changed my OWN mind: broke a bad habit, formed a…

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Steven Barnes

Steven Barnes is a NY Times bestselling author, ecstatic husband and father, and holder of black belts in three martial arts. www.lifewritingpodcast.com.