Pain, Pleasure, and “Opportunity Costs”
All sales is persuading people that the benefits of doing something outweigh the cost. This can and should be done honestly, and I’d say that you can’t cheat other people without ultimately cheating yourself. Why? Because what all people want, deep inside, is to re-connect with love. One might see this as returning to vestigial memories of floating in the womb or being held by a loving parent (without which babies die), or if you are spiritually minded, a re-connection with the divine. Works either way.