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Persuasion #3: Break Their Pattern

Steven Barnes
6 min readJan 20, 2021

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I’m discussing the Persuasion frame work from Robbins-Madanes training, modified by structuring it along the Chakras. The first step was UNDERSTAND the world of the person you are trying to connect with. This person could be a customer, client, child, or friend. Anyone you are trying to convince of something. Even yourself. Let’s call them friend. If you understand how their attitude connects to their world view, and how and why they believe this protects them, you have a first step.

The second step is to create rapport with them. Connection. If they feel love from you, it is easier for them to trust you. If you are thinking “idiot” to yourself, that is precisely why it would be stupid for them to open their hearts, and make no mistake: this is what they must do. Logic, as some of you may have noted, won’t cut it. And before you get smug: you have the precise same problem, because otherwise you would have noticed by now that its kinda hard to logic someone out of an emotional position UNLESS YOU HAVE GREAT RAPPORT WITH THEM. If they trust you, THEN they will listen. If you genuinely make this connection, look for the things that would motivate YOU if you saw the world as they did. What would you think would improve your chances at survival, pleasure, safety, power?

Because you have to figure out what motivated them to take the actions they’ve taken, and you have to do it without considering them fools or knaves.

The third step kicks in once you have the first two nailed down. YOU MUST INTERRUPT THE…

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Steven Barnes
Steven Barnes

Written by Steven Barnes

Steven Barnes is a NY Times bestselling author, ecstatic husband and father, and holder of black belts in three martial arts. www.lifewritingpodcast.com.

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