I find complaints about the Peloton ad e useful because I interpret them as revealing the complainers attitudes about exercise and their gender politics. My question is not whether the ad is saying that a slender woman needs to lose weight. It is whether that is really the only reason the viewer can imagine to exercise. In other words, there are a LOT of possible reasons, among them:

  1. Health
  2. Energy
  3. Focus
  4. Training for a specific biking event